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   <title>Author Insider</title>
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<title><![CDATA[ The Amazon Controversy: The Best Thing to Happen to Your Book]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1208439810&amp;archive=</link>
<description><![CDATA[Many in the book world spent
the early April 2008 lamenting the fact that POD
books, authors, and publishers were getting
shut out of Amazon.&nbsp; The truth is this was bound to happen sooner
or later. However, there's something
I soon came to realize: this could be the
best thing to happen to book promotion in a
long time. Why? As authors we assume that
Amazon is "taking care of things" - they are
doing the selling for us, and consequently we
have become complacent in our marketing. The
truth that you and I both know is this: when
you crunch the numbers, most are really only
selling only a handful of books on Amazon
anyway.

]]></description>
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<pubDate>Thu, 17 Apr 2008 13:43:30 +0000</pubDate>
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<title><![CDATA[Online Book Promotion: Your Competitive Edge]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1171664713&amp;archive=</link>
<description><![CDATA[One of the easiest, most lucrative ways to promote your book is through an online book promotion campaign. There are many reasons why online book promotion makes so much sense, but here are the three most important...]]></description>
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<pubDate>Fri, 16 Feb 2007 22:25:13 +0000</pubDate>
</item><item>
<title><![CDATA[Book Reviews - Tips for Getting Yours!]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1171661724&amp;archive=</link>
<description><![CDATA[If you've been having a hard time getting book reviews here's a tip: don't target reviewers. Instead target media with the "beat" that covers your area.]]></description>
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<pubDate>Fri, 16 Feb 2007 21:35:24 +0000</pubDate>
</item><item>
<title><![CDATA[A Fabulous way to Get Reviews on Amazon]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1171661552&amp;archive=</link>
<description><![CDATA[If your Amazon page looks a little empty, then perhaps you need to add a review or two to your profile page? Here's a quick and easy way to get reviews on Amazon...]]></description>
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<pubDate>Fri, 16 Feb 2007 21:32:32 +0000</pubDate>
</item><item>
<title><![CDATA[How to Promote Your Book to the Top of the NY Times Best Sellers List]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1158957291&amp;archive=</link>
<description><![CDATA[Although Mark Hyman, M.D, the New York Times best-selling author and practicing physician, had a strong, multifaceted marketing and sales plan in place, the addition of an <STRONG>article-marketing</STRONG> strategy helped push his book, <EM>UltraMetabolism—The Simple Plan For Automatic Weight Loss</EM> to the No. 2 spot of the Times best seller list.]]></description>
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<pubDate>Fri, 22 Sep 2006 20:34:51 +0000</pubDate>
</item><item>
<title><![CDATA["10 Golden Rules" for Book Marketing Success]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1157573494&amp;archive=</link>
<description><![CDATA[Learn how to successfully market your book with these 10 valuable book marketing tips.]]></description>
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<pubDate>Wed, 06 Sep 2006 20:11:34 +0000</pubDate>
</item><item>
<title><![CDATA[Three Indispensable Rules for Website Navigation]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1157571865&amp;archive=</link>
<description><![CDATA[Your working hard to get more visitors to your website.&nbsp; In fact, the number of visitors learning about your book is increasing daily, but what if visitors cannot find what they are looking for? What if they don&#8217;t buy your book?&nbsp; The problem may be your site's navigation.&nbsp; See if you're following these 3 Principles of Website Navigation.]]></description>
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<pubDate>Wed, 06 Sep 2006 19:44:25 +0000</pubDate>
</item><item>
<title><![CDATA[How-To Create A Book Marketing Plan (The Smart Way)]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1155117755&amp;archive=</link>
<description><![CDATA[Marketing plans are great guides for business owners, and a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Learn how to develop a smart marketing plan that will help you sell more books.]]></description>
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<pubDate>Wed, 09 Aug 2006 10:02:35 +0000</pubDate>
</item><item>
<title><![CDATA[Factors that Influence the General Public&#8217;s Book Buying Decisions]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1154356384&amp;archive=</link>
<description><![CDATA[<P>In 1996 and 1997 the American Booksellers Association, the Book Industry Study Group, and Publisher&#8217;s Weekly, asked adult book purchasers what were the most critical factors for buying books. Most people expect that the top reasons people buy books are book covers, marketing, price, reviews, etc. However, the three answers that stand-out beyond all others are:</P>
<OL>
<LI>The subject of the book 
<LI>The author&#8217;s reputation 
<LI>The informational content about the book on the inside flaps and the back cover were most critical</LI></OL>For implications for author websites and more details, read the full article.]]></description>
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<pubDate>Mon, 31 Jul 2006 14:33:04 +0000</pubDate>
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<title><![CDATA[Essential Marketing]]></title>
<link>http://www.authorinsider.com/newsfeed.php?subaction=showfull&amp;id=1151439912&amp;archive=</link>
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<pubDate>Tue, 27 Jun 2006 20:25:12 +0000</pubDate>
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