Book Reviews - Tips for Getting Yours!

If you've been having a hard time getting book reviews here's a tip: don't target reviewers.

Instead target media with the "beat" that covers your area. For example, if you have a cookbook, why not target food writers instead of the usual tried and true book reviewers? You can easily find out who covers what beat by reading the paper or doing a quick search online.

As the media window keeps shrinking, more and more reviewers are getting inundated with review requests they simply can't fill. Targeting media with an interest in your topic will get you the media you want and it's likely they'll not only write about your book, but feature you as an expert for future topics!
 
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

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