How to Promote Your Book to the Top of the NY Times Best Sellers List

Although Mark Hyman, M.D, the New York Times best-selling author and practicing physician, had a strong, multifaceted marketing and sales plan in place, the addition of an article-marketing strategy helped push his book, UltraMetabolism—The Simple Plan For Automatic Weight Loss to the No. 2 spot of the Times best seller list.
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Use the Power of the Internet to Sell Your Book

With today’s sophisticated targeting capabilities of the web, an author can promote his or her book directly to readers who are interested in the subject matter or genre of that book. And readers are responsive to discovering new books online because they are increasingly using the Internet to help them decide what book to buy next.
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A Quick Guide to Marketing Your Book on the Internet

Selling your book will be ten times easier as soon as you can accept this one, think-out-of-the-box strategy: your book doesn't have to be inside a bricks-and-mortar store to sell copies.
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7 Reasons Every Writer Needs To Blog

If you are a writer and you are not blogging then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day.
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How to Easily Set-Up a Blog to Promote Your Book

Blogs are increasingly becoming a valuable marketing tool for writers. Plus, they are so easy to use and set-up that every writer should have one (especially since they’re free). Learn more in this overview.
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Email Marketing Do’s & Don’ts

Some people consider email marketing the same as “printing money” because each time you send out a well-devised email marketing message, you get a spike in sales.  However, many authors think that writing and sending an email is the same thing as sending a marketing email.  Both may get favorable responses, but only one will result in sales.
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Pay-Per-Click Ads on the New Big Three

Pay-Per-Click or PPC is the fastest growing out of all segments of advertising including traditional as well as online media. With that in mind it is absolutely essential that you understand exactly which PPC advertising platform is best suited for your unique needs.
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Ideas for Online Press Releases

Press releases do more than just generate media coverage. In today’s Internet Age they also come up in search engine results, drive traffic to websites, and get used as content on other people’s websites. Here are 20 ideas for press release topics.
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How to Create a Better News Release

Many authors want media coverage of their activities, and at the same time many newsrooms are looking for local (or even national and international) topics to cover. If you want coverage, you can increase the odds of getting it by following a few simple news release (or press release) conventions.
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The Low Down on Article Marketing

Article marketing is an effective way to broaden the online presence of you and your book. By distributing articles to multiple article directories on the Internet, you can reap the benefits ranging from increasing web traffic and new readers to building a solid reputation on the Internet. NOTE: This article doesn't speak directly to authors, but the concepts can be extremely beneficial nonetheless.
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Tips for Using Article Marketing to Promote Your Book

Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles to article distribution services for use on ezines and websites.
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9 Tips To Successful Article Submission

Many internet marketers have heard about the traffic that article marketing can bring to a website. Yet, when they try it themselves, they find the results less than rewarding. With article marketing becoming more and more well-known as a FREE (or very cheap) way to quickly gain lots of inbound links to a website, the value of it cannot be over-emphasized.
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The Marketing Reach of Link Exchanges

First, do an online search for websites that are related to the subject of your book. Second, send a friendly, personalized email to the contact person at each of the websites requesting that a link to your book's website (and a blurb, if possible) be placed on their website.
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Put Your Signature File to Work

Every email you send is an opportunity for someone new to learn about your book.  In emails to friends, colleagues, and other contacts it may be helpful to directly mention your book, but many times doing so doesn't quite fit the context of your email and may be inappropriate.  However, there is a subtle and acceptable way to promote your book in every email you send. 
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