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Unleashing Success: Robert J. Smith's 'Influence in Action' Sets New Standards in Business Strategy.

Updated: Apr 24

Robert J. Smith, MFA, who previously co-authored the Amazon #1 International Bestseller "SALES GENIUS #1," is set to captivate the global audience again with his upcoming publication. His previous work notably surpassed "The Wolf of Wall Street’s" book on sales techniques in markets including the USA, Canada, the UK, and Australia. Smith, along with a diverse team of new co-authors from around the world, aims to mirror the success of his earlier endeavors. His forthcoming book, "INFLUENCE IN ACTION: GAIN PROVEN RESULTS FROM CIALDINI CERTIFIED PROS," scheduled for release in June 2024, promises to amalgamate decades of Dr. Robert B. Cialdini’s evidence-based research into practical strategies for today’s businesses.


Robert Smith (Used with permission)
Robert Smith (Used with permission)

The anticipation for Smith’s new release is significant, reflecting his deep understanding of influence and persuasion which he has effectively applied in his own career. Previously, Smith enhanced his financial advisory practice to reach #1 worldwide production rankings by integrating Cialdini’s principles with his proprietary methods. This background positions him uniquely to lead this new project that aims to bridge the gap between academic research and real-world business success.


Strategic Influence: Unveiling the Power of Ethical Persuasion


Dr. Cialdini’s influence extends through his seminal book, "INFLUENCE: THE PSYCHOLOGY OF PERSUASION," which has sold over 5 million copies and has been a cornerstone in the field of psychology and marketing. Building upon this legacy, Smith’s sequel "INFLUENCE IN ACTION vs. BUSINESS INACTION," scheduled for release in August 2024, is anticipated to achieve similar acclaim. This book aims to further engrain Cialdini’s theories into the fabric of modern business practices, providing readers with ethical strategies that have been proven effective across various business sizes and types.


The influence of Cialdini’s work is evident in the broad application of his strategies, from helping small startups to transforming multinational corporations. The upcoming books are expected not only to discuss these strategies but to showcase their implementation through various case studies and real-life applications. This approach will help businesses understand the practical aspects of influence and persuasion, enabling them to effectively apply these techniques in their daily operations.


A Global Collaboration: Pioneers of Influence and Persuasion


Smith’s project is a testament to the power of collaborative effort. Co-authors like Maria Maier and Ellin Sidell bring their own unique perspectives and expertise to the series, enhancing its richness and applicability. Maier, an immigrant from Russia now a business leader in New York, and Sidell, a seasoned professional from Florida, contribute their experiences of applying ethical influence within their business practices.


Further enriching this collaboration are Vladimir Bushin and Christian Younggren, who bring their expertise in negotiation and automotive sales, respectively. Bushin, a leader in negotiation practices, and Younggren, an automotive industry luminary, use Cialdini’s principles to forge paths in their respective fields. Their contributions are crucial in demonstrating how versatile and powerful ethical influence can be when correctly understood and implemented.


Industry Leaders Endorse Cialdini's Influence Techniques


Dr. Robert Cialdini’s seminal work, "Influence: The Psychology of Persuasion," has been acclaimed as one of the greatest business books ever, receiving high praise from leading figures and organizations. The American Psychological Association has recognized Dr. Cialdini as the foremost psychology expert in marketing since the book's debut in 1984. Business magnate Warren Buffett describes "Influence" as "one of the best business books of all time."


Author Daniel H. Pink remarks that anyone writing about persuasion stands on Cialdini’s shoulders, while negotiation expert Chris Voss insists that Cialdini’s book is essential for anyone aiming to enhance their communication and negotiation skills. Entrepreneur Tim Ferriss also emphasizes the importance of understanding human behavior through Cialdini’s principles, which are applicable across various mediums and complex organizational structures. Building on this monumental legacy, Dr. Cialdini’s upcoming release, "INFLUENCE IN ACTION vs. BUSINESS INACTION," is eagerly awaited and will be available in reputable stores including Amazon, Apple, Barnes & Noble, and Google Books this August.


Looking Ahead


As the business world awaits the release of "INFLUENCE IN ACTION vs. BUSINESS INACTION," the excitement is palpable. This series is more than just a set of books; it’s a movement towards integrating ethical persuasion into business strategies globally. The diverse expertise of its authors guarantees a comprehensive guide that is likely to become an essential resource for anyone looking to improve their influence and negotiation skills in the business sector.


The potential impact of Smith and his co-authors’ work is immense, promising to empower business professionals worldwide with tools that foster not only individual success but also ethical business practices. As these books make their way into the market, they are set to redefine how business and influence intersect, offering new strategies for success in an ever-evolving global market.


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