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Robert J. Smith: Charting the Course of Influence in New Collaborative Endeavor.

Updated: Feb 24

Celebrated author and financial strategist Robert J. Smith, widely recognized for his #1 international bestseller status, is set to unveil a groundbreaking initiative inspired by the influential work "Influence: The Psychology of Persuasion" by Robert B. Cialdini. Smith, alongside a select team of The Cialdini Institute's founding members, is poised to explore the art and science of persuasion, aiming to equip readers with strategies for unparalleled achievement across various fields.


Smith's stellar track record in applying these principles has earned him global acclaim. Merging Cialdini's foundational concepts with his innovative approach to Factual Storytelling™, Smith has dominated sales rankings, outperforming competitors at leading financial institutions like Mutual of New York (MONY), AXA Financial, and The Equitable. His forthcoming book, expected in the second quarter of 2024, is designed to be an indispensable guide for mastering the dynamics of influence.

The new anthology will dissect Cialdini’s seven foundational principles of persuasion—ranging from reciprocity to unity—through a lens of practical application and real-world success stories. Smith and his team aim to transform theoretical knowledge into actionable strategies that have been proven to drive success for their clients and themselves globally.

Smith's previous success, surpassing sales strategies outlined by Jordan Belfort and clinching the #1 spot on the international bestseller list, underscores his capability to deliver content that resonates deeply with readers. With Smith at the forefront, this upcoming project is expected to empower individuals from diverse backgrounds to secure top positions in their respective industries.

Scheduled for availability at premier retailers like Barnes & Noble, Amazon, and Google Books, the book promises an in-depth examination of persuasion techniques, supplemented by real-life success stories demonstrating the efficacy of Cialdini’s principles.

Echoing the sentiments of Chris Voss, bestselling author of "Never Split the Difference," Smith's exploration of "Influence" is deemed essential for anyone aiming to excel in communication or negotiation. This initiative not only highlights Smith's profound impact across various industries but also reinforces his commitment to sharing his wealth of knowledge and experience.

Robert J. Smith, also known as Smitty, boasts an illustrious career marked by significant achievements and recognitions, including multiple Director’s Awards and a perennial membership in the Million Dollar Round Table (MDRT). His extensive experience in financial advisory, coupled with his creative endeavors in film and storytelling, positions him as a multifaceted talent capable of bringing unparalleled expertise to businesses and individuals alike.

As the literary and professional world eagerly anticipates the release of Smith's latest work, it's clear that his contributions will continue to shape the landscape of persuasion and influence for years to come.


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